Business Automation Ltd: Full Branding Project

Bizwyse, a branding agency in Dhaka, is delivering the full branding for Business Automation Ltd, a Dhaka-based technology company that has provided eGovernance and digital transformation solutions in Bangladesh since 1998.

About the client

Business Automation Ltd (ba-systems.com) is a Dhaka-based technology company that has delivered eGovernance and digital transformation solutions in Bangladesh since 1998.

Why the brand needs to work harder

A company with a long track record in public-sector technology is often judged on trust before anyone reads a proposal. A clear, consistent brand helps decision makers recognise the company quickly, understand what it does and feel confident in the work. The aim of this project is a brand that reflects that track record and holds together across the website, proposals and presentations.

What we are doing as a branding agency in Dhaka

Our full branding process moves from understanding to expression to rollout. For this project the scope covers four areas:

• Brand positioning and messaging: define who the company serves, what it promises and how it should sound.
• Logo and visual identity: colours, typography and a mark that works on screen and in print.
• Brand guidelines for the team: a short guide so every team member and partner uses the brand the same way.
• Digital presence and marketing materials: bring the identity into the website, documents and presentations.

What does a full branding project include?

Our branding work runs in stages. The early positioning decisions guide the later visual choices, which keeps the finished brand consistent instead of a set of separate pieces. To see what a project like this normally includes, read our guide on what a full branding project includes.

Services in this project

Branding, brand identity and digital presence. If you are planning a similar project, explore our other portfolio work or talk to the Bizwyse team about your brand.

This project is in progress. Finished brand assets and results will be added here once the client approves them.